Last week Jeff Brooks reminded his readers how to write an effective thank you to your excellent donors. In order to βthank your donors so they really feel thankedβ you need to know the following three things about your donor:
β’ Who is the Donor? (Show that you know who they are and what they did.)
β’ Which Campaign or Program Did They Give to? (Thank them for the specific thing they gave to. Finish the story you started when you asked.)
β’ How Will You Turn Their Gift Into Impact? (Make it clear: Their money is doing something great!)