Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016: 'A relationship is not a trick'. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that's our goal and we take a closer look at our fundraising results in recent years, we have to start asking the right questions. To be more precise: we need to question everything we do.

donor loyaltyReinier SpruitOctober 22, 2016Amanda Palmer, IFC2016, Jen Shang, donor experience, authenticity, reciprocity

YOU are the reason for your results

Today I want to share what I think is the single most important ingredient for fundraising success. This ingredient can make it, or break it. It’s the multiplier effect. It’s the most powerful element in your fundraising program. Every fundraising program has at least one, some have more, but nobody seems to have enough. Some are good. Some are considered good, but are in fact not.

You’ve guessed it. I’m talking about The Fundraiser. Yes, you.

the fundraiser, opinionReinier SpruitSeptember 12, 2013Charlie Hulme, Adrian Sargeant, Jen Shang, the fundraiser